{"id":15147,"date":"2015-03-20T06:45:57","date_gmt":"2015-03-19T23:45:57","guid":{"rendered":"http:\/\/vibizmedia.com\/?p=15147"},"modified":"2015-03-20T06:45:57","modified_gmt":"2015-03-19T23:45:57","slug":"enam-langkah-transformasi-kapabilitas-pemasaran-dan-penjualan","status":"publish","type":"post","link":"https:\/\/vibiznews.com\/index.php\/2015\/03\/20\/enam-langkah-transformasi-kapabilitas-pemasaran-dan-penjualan\/","title":{"rendered":"Enam Langkah Transformasi Kapabilitas Pemasaran dan Penjualan"},"content":{"rendered":"<p>(Business Lounge \u2013 Dominate the Market)\u00a0Para pemimpin bisnis mengalami beban moral untuk menghasilkan bisnis yang tumbuh di atas rata-rata pasar. Usaha melalui <em>merger<\/em> atau melakukan akuisisi dapat meningkatkan kemampuan bertumbuh, namun faktanya dibutuhkan cara lebih dari itu. Meningkatkan kapabilitas internal, khususnya kapabilitas pemasaran dan penjualan merupakan kebutuhan perusahaan untuk bisa memenangkan persaingan. Namun peningkatan kapabilitas membutuhkan perubahan organisasi, yang menurut survei kurang dari 30 persen perusahaan yang berhasil melakukannya perubahan, sedangkan 70 persen sisanya gagal karena ketidakmampuan organisasi untuk beradaptasi dengan perilaku baru dengan cepat. Perubahan kapabilitas ini memerlukan kepemimpinan dan keberanian yang signifikan.<\/p>\n<p style=\"text-align: right;\"><a href=\"http:\/\/businesslounge.co.id\/2015\/03\/19\/enam-langkah-transformasi-kapabilitas-pemasaran-dan-penjualan\/\" target=\"_blank\">Read more<\/a><\/p>\n<p style=\"text-align: left;\"><em>Fadjar Ari Dewanto\/VMN\/BD\/Regional Head-Vibiz Research Center<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Business Lounge \u2013 Dominate the Market)\u00a0Para pemimpin bisnis mengalami beban moral untuk menghasilkan bisnis yang tumbuh di atas rata-rata pasar. Usaha melalui merger atau melakukan akuisisi dapat meningkatkan kemampuan bertumbuh, namun faktanya dibutuhkan cara lebih dari itu. Meningkatkan kapabilitas internal, khususnya kapabilitas pemasaran dan penjualan merupakan kebutuhan perusahaan untuk bisa memenangkan persaingan. Namun peningkatan kapabilitas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2977,2979,2981],"tags":[],"class_list":["post-15147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-lounge","category-how-to","category-inspiring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enam Langkah Transformasi Kapabilitas Pemasaran dan Penjualan - Vibiznews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vibiznews.com\/index.php\/2015\/03\/20\/enam-langkah-transformasi-kapabilitas-pemasaran-dan-penjualan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enam Langkah Transformasi Kapabilitas Pemasaran dan Penjualan - Vibiznews.com\" \/>\n<meta property=\"og:description\" content=\"(Business Lounge \u2013 Dominate the Market)\u00a0Para pemimpin bisnis mengalami beban moral untuk menghasilkan bisnis yang tumbuh di atas rata-rata pasar. Usaha melalui merger atau melakukan akuisisi dapat meningkatkan kemampuan bertumbuh, namun faktanya dibutuhkan cara lebih dari itu. Meningkatkan kapabilitas internal, khususnya kapabilitas pemasaran dan penjualan merupakan kebutuhan perusahaan untuk bisa memenangkan persaingan. 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