{"id":499109,"date":"2021-09-14T19:03:40","date_gmt":"2021-09-14T12:03:40","guid":{"rendered":"https:\/\/www.vibiznews.com\/?p=499109"},"modified":"2021-09-14T19:03:40","modified_gmt":"2021-09-14T12:03:40","slug":"apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital","status":"publish","type":"post","link":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/","title":{"rendered":"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital"},"content":{"rendered":"<p style=\"text-align: justify;\">(Vibiznews \u2013 Banking &amp; Insurance) &#8211; Saat ini sedang marak <em>bank digital<\/em> dalam industri perbankan, hal ini terjadi karena memang dalam masa pandemi seperti ini di mana mobilitas orang juga dibatasi maka transaksi dengan menggunakan <em>bank digital<\/em> jadi makin diminati. Namun jauh-jauh hari, sejumlah bank besar telah memiliki layanan digital yang fungsinya hampir mirip dengan yang ditawarkan bank digital. PT Bank BTPN Tbk misalnya, telah mengenalkan Jenius sebagai layanan digital banking sejak 5 tahun lalu.<\/p>\n<p style=\"text-align: justify;\"><strong>Apa strategi BTPN agar Jenius tetap eksis?<\/strong><\/p>\n<p style=\"text-align: justify;\">Manajemen BTPN telah menyiapkan berbagai strategi agar Jenius tetap eksis digunakan oleh nasabah saat gempuran bank digital terjadi. Saat melaksanakan <em>Public Expose<\/em> BTPN di Bursa Efek Indonesia (BEI) pada Selasa (14\/9), manajemen BTPN melaporkan ada empat strategi untuk Jenius:<\/p>\n<p style=\"text-align: justify;\"><em>Pertama<\/em>, model bisnis yang kuat menuju <em>profitability<\/em><br \/>\n<em>Kedua<\/em>, terus menambah fitur dan layanan produk di dalam Jenius<br \/>\n<em>Ketiga,<\/em> digitalisasi pada Jenius, sehingga Jenius tidak hanya sekedar menjadi tabungan atau untuk bertransaksi tetapi menjadi <em>super apps platform<\/em> dimana semua kebutuhan nasabah bisa terpenuhi.<br \/>\n<em>Keempat,<\/em> BTPN akan membawa Jenius ikut partisipasi di dalam ekosistem <em>market place.<\/em><\/p>\n<p style=\"text-align: justify;\">\u201cBTPN memiliki 2 infrastruktur IT yang menunjang tradisional IT dan yang menunjang <em>agile<\/em> IT, yang keduanya berjalan bersama-sama dan BTPN juga selalu mengikuti perkembangan teknologi saat ini. Kami selalu siap mengembangkan infrastruktur tersebut,\u201d demikian penjelasan dari BTPN.<\/p>\n<p style=\"text-align: justify;\">Terkait pengembangan fitur Jenius, BTPN telah memperkenalkan Jenius generasi baru pada Agustus lalu. Manajemen BTPN menyebut, fase pertama BTPN mengubah atau memperbaiki fitur interaksi kepada nasabah dengan harapan dapat memperbaiki <em>performance<\/em> Jenius ke depannya.<\/p>\n<p style=\"text-align: justify;\">Selain itu, BTPN juga sedang mengembangkan infrastruktur Jenius dengan melakukan kerjasama dengan suatu konsultan. Langkah ini bertujuan agar dapat terus melakukan inovasi terhadap infrastruktur kedepannya, khususnya terkait keamanan pada Jenius.<\/p>\n<p style=\"text-align: justify;\">\u201cTerakhir, Jenius memiliki platform yang disebut <em>co creation<\/em>, sebagai wadah untuk mengembangkan ide, inspirasi dan kreativitas yang sangat berguna bagi perkembangan fitur di Jenius, dimana dalam platform tersebut melibatkan nasabah-nasabah kami yang kurang lebih sudah 20.000 orang,\u201d imbuh BTPN.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Belinda Kosasih\/ Partner of Banking Business Services\/Vibiz Consulting<\/em><br \/>\n<em>Editor : Asido Situmorang<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Vibiznews \u2013 Banking &amp; Insurance) &#8211; Saat ini sedang marak bank digital dalam industri perbankan, hal ini terjadi karena memang dalam masa pandemi seperti ini di mana mobilitas orang juga dibatasi maka transaksi dengan menggunakan bank digital jadi makin diminati. Namun jauh-jauh hari, sejumlah bank besar telah memiliki layanan digital yang fungsinya hampir mirip dengan [&hellip;]<\/p>\n","protected":false},"author":101013,"featured_media":499127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[10975,11719],"class_list":["post-499109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-insurance","tag-bank-digital","tag-super-apps-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com\" \/>\n<meta property=\"og:description\" content=\"(Vibiznews \u2013 Banking &amp; Insurance) &#8211; Saat ini sedang marak bank digital dalam industri perbankan, hal ini terjadi karena memang dalam masa pandemi seperti ini di mana mobilitas orang juga dibatasi maka transaksi dengan menggunakan bank digital jadi makin diminati. Namun jauh-jauh hari, sejumlah bank besar telah memiliki layanan digital yang fungsinya hampir mirip dengan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Vibiznews.com\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-14T12:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"641\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Belinda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Belinda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/\",\"url\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/\",\"name\":\"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com\",\"isPartOf\":{\"@id\":\"https:\/\/vibiznews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg\",\"datePublished\":\"2021-09-14T12:03:40+00:00\",\"dateModified\":\"2021-09-14T12:03:40+00:00\",\"author\":{\"@id\":\"https:\/\/vibiznews.com\/#\/schema\/person\/88c20c73854ff859e070bb64118580e6\"},\"breadcrumb\":{\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage\",\"url\":\"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg\",\"contentUrl\":\"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg\",\"width\":641,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vibiznews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vibiznews.com\/#website\",\"url\":\"https:\/\/vibiznews.com\/\",\"name\":\"Vibiznews.com\",\"description\":\"Berita Bisnis | Berita Komoditi | Berita Saham\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vibiznews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vibiznews.com\/#\/schema\/person\/88c20c73854ff859e070bb64118580e6\",\"name\":\"Belinda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vibiznews.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3bbf0f9d5bce10545d0830ef957ec1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3bbf0f9d5bce10545d0830ef957ec1c?s=96&d=mm&r=g\",\"caption\":\"Belinda\"},\"description\":\"Belinda is a banking consultant, currently she is a Partner in Banking Business Services of Vibiz Consulting, as facilitator and also actively writing articles related to banking and investment subjects in vibiznews.com - Vibiz Media Network.\",\"url\":\"https:\/\/vibiznews.com\/index.php\/author\/belinda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/","og_locale":"en_US","og_type":"article","og_title":"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com","og_description":"(Vibiznews \u2013 Banking &amp; Insurance) &#8211; Saat ini sedang marak bank digital dalam industri perbankan, hal ini terjadi karena memang dalam masa pandemi seperti ini di mana mobilitas orang juga dibatasi maka transaksi dengan menggunakan bank digital jadi makin diminati. Namun jauh-jauh hari, sejumlah bank besar telah memiliki layanan digital yang fungsinya hampir mirip dengan [&hellip;]","og_url":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/","og_site_name":"Vibiznews.com","article_published_time":"2021-09-14T12:03:40+00:00","og_image":[{"width":641,"height":430,"url":"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg","type":"image\/jpeg"}],"author":"Belinda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Belinda","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/","url":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/","name":"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital - Vibiznews.com","isPartOf":{"@id":"https:\/\/vibiznews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage"},"image":{"@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg","datePublished":"2021-09-14T12:03:40+00:00","dateModified":"2021-09-14T12:03:40+00:00","author":{"@id":"https:\/\/vibiznews.com\/#\/schema\/person\/88c20c73854ff859e070bb64118580e6"},"breadcrumb":{"@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#primaryimage","url":"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg","contentUrl":"https:\/\/vibiznews.com\/wp-content\/uploads\/2021\/09\/BTPN-Jenius-event.jpg","width":641,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/vibiznews.com\/index.php\/2021\/09\/14\/apa-upaya-btpn-sehingga-jenius-tetap-eksis-sebagai-bank-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vibiznews.com\/"},{"@type":"ListItem","position":2,"name":"Apa Upaya BTPN Sehingga Jenius Tetap Eksis sebagai Bank Digital"}]},{"@type":"WebSite","@id":"https:\/\/vibiznews.com\/#website","url":"https:\/\/vibiznews.com\/","name":"Vibiznews.com","description":"Berita Bisnis | Berita Komoditi | Berita Saham","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vibiznews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/vibiznews.com\/#\/schema\/person\/88c20c73854ff859e070bb64118580e6","name":"Belinda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vibiznews.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3bbf0f9d5bce10545d0830ef957ec1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3bbf0f9d5bce10545d0830ef957ec1c?s=96&d=mm&r=g","caption":"Belinda"},"description":"Belinda is a banking consultant, currently she is a Partner in Banking Business Services of Vibiz Consulting, as facilitator and also actively writing articles related to banking and investment subjects in vibiznews.com - Vibiz Media Network.","url":"https:\/\/vibiznews.com\/index.php\/author\/belinda\/"}]}},"_links":{"self":[{"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/posts\/499109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/users\/101013"}],"replies":[{"embeddable":true,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/comments?post=499109"}],"version-history":[{"count":1,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/posts\/499109\/revisions"}],"predecessor-version":[{"id":499115,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/posts\/499109\/revisions\/499115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/media\/499127"}],"wp:attachment":[{"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/media?parent=499109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/categories?post=499109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibiznews.com\/index.php\/wp-json\/wp\/v2\/tags?post=499109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}